I've been in the winning locker room. I know what it looks like and I know what it takes. That's what this book is about. And after 25 years, I can tell you โ€” none of it has changed.

Leaders and managers

You're responsible for a team. You want them to perform. This gives you a framework that actually works under pressure.

Coaches and athletes

Whether you're coaching youth sports or competing at the next level โ€” this is the blueprint I wish I'd had at 18.
Entrepreneurs and founders
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Building something from scratch is the hardest thing you'll do. The same principles that build championship teams build great companies.

This isn't a football book. It's a book about what winning actually costs.

I played fullback for 11 seasons in the NFL. You know what fullbacks do? We block. We set up the play so someone else can score. We do the work that doesn't show up on the stat sheet โ€” and we do it every single down, regardless of whether anyone notices.

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I grew up on the South Side of Chicagoย  ย  ย  ย  ย in a family that believed in hard work and doing things the right way. I went to the University of Illinois, set the NCAA record for touchdowns in a single game, and spent the next 11 years in the NFL as a fullback โ€” blocking for Hall of Famers, winning two Super Bowls with the Denver Broncos, and learning what championship teams are actually made of.

After football I spent nearly two decades as a studio analyst at the Big Ten Network, an Emmy Award winner, and a keynote speaker working with organizations across the country. I wrote this book because the lessons I learned in that locker room are the same ones I see people missing everywhere I go.

You don't need to have played in the NFL to apply what's in here. You just need to be willing to lay it on the line.

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